What determines the result of the specific query ?
The attributes like search query, geographical location, past browsing history, the device being used, keywords purchased are the key factors in determining the search query.
This is how the Search Engine Indexing happens:
Relevance Of Search Engines
- 85% of all traffic on the internet is referred to by search engines.
- 90% of all users don’t look past the first 30 results (most only view top 10).
- Search engine traffic is low and websites aren’t indexed because they are generally poorly optimized
- Cost-effective advertising
- Clear and measurable ROI
- Operates under this assumption: More (relevant) traffic + Good Conversions Rate = More Sales/Leads
Now, let us have a look at what is Search engine optimization?
Search engine optimization is the process of refining your website, using both on-page and off-page practices so that it will be indexed and ranked successfully by search engines. With SEO, the best and most cost-effective way to increase your website traffic is to have a high position in organic search listings. Hence, increasing relevant traffic to the website. Organic search listings refer to the websites that appear in search results based on their relevance to the search term the user has typed.
Here are few Tips to increase your website traffic by boosting your SEO game:
- Work on your website’s indexability: Check that your website is indexable by Google to appear to users on Search Engine Results Pages (SERPs). It will increase the organic search traffic and hence the conversion rates.
- Use robot.txt file: It tells search engine crawlers which directories to crawl and which not to crawl. Robots.txt file ensures that the search engines identify all the important content on your website.
- Run a Google Mobile Friendly Test on your Search Console to check whether your site is mobile friendly. Ensure that the text large enough to be read on mobile. Consistently, audit the on mobile user experience of your website.
- Check the following metrics since they directly affect search performance: Loading: Largest Contentful Paint (LCP): Tracks how long it takes to fully load the first frame of the page that the user sees. Interactivity: First Input Delay (FID): Quantifies a potential lag between a user trying to interact with a page, for instance by hitting a link or button, and the browser responds. Google prefers to keep this metric super low, less than 100 milliseconds if possible. Visual Stability: Cumulative Layout Shift (CLS): Measures a websites’ visual stability, lowered by the random appearance of buttons, videos, images, and pop-ins that breakup paragraph flow. Overall visual stability needs to remain high with less than a 0.1 point shift.
- Identify and rectify broken links: When users visit a URL that can’t be found on a server, their browser shows them error code 404 (file not found). It not only leads to a poor user experience but also interrupts search engine crawling. If search engines find too many 404 errors on your website, it interprets that your website is not properly maintained. Generally, 404 errors occur because of broken links like, if you’ve inserted a link somewhere on your site that sends users to a page that no longer exists. This often occurs when the destination URLs have been changed or written incorrectly. Make sure to periodically check for any broken links on your website especially after a relaunch or small URL changes.
- Review your redirects: For server relocation, it is necessary to temporarily redirect certain URLs. These redirects (status code 302) ensure that Google retains the old URLs in the index, enabling users to access the older URLs even after server relocation.
- Standardize the URL Structure to make the website uniform hence, reducing the bounce rate and increasing dwell time. A uniform URL structure also helps search engines crawl your website faster. The faster bots can access all URLs, the more pages it can go through and index on its limited budget for crawling each website.
- Shorten your URLs and keep them as close as possible to the root domain. Shorter URLs are much easier to remember, easier to share on social media, and easier for advertising purposes. A short URL with no more than 74 characters can also be displayed completely in the Google SERP snippets.
- Try to use the same anchor text when you link to a landing page. Anchor text should match the content of the landing page. It will make the page rank better.
- Optimize the click path for ease of usability and search engine crawling. Short click paths enable Google bot to crawl through your website and access all sub-pages within just a few clicks, scan and index more pages in its limited crawl budget.
- A logical link structure makes it possible for the bot to systematically crawl and index your website. Controlling link power also tells the bot which pages are most important.
- Improving your sites’ accessibility: You can use a sitemap.xml file to inform search engines about all URLs on your website. This sitemap can be read by search engines and contains a list of all important URLs and metadata on the website. Regularly update and adjust your sitemap.xml whenever you change URLs or edit content.
- Keyword research helps to identify keywords that appeal to a target audience and expand the reach of your content. Some of the keyword research tools that can be used are Google Keyword Planner, Ahrefs, Ubersuggest, SEMRush, Google Trends & Google Autosuggest. Read An amazing blog on Free Keyword Research Tools to boost your SEO.
- The title and meta description should be to the point. The first thing a user sees when they search for a keyword is the snippet on the Google search results page. The snippet includes the page title, URL, and meta description. The title should be short and concise. It impacts your ranking for keywords. Your meta description should accurately describe the content your page offers. While it doesn’t directly impact your search ranking, it will impact your clickthrough rate.
- Use TF*IDF, or term frequency-inverse document frequency, to measure the significance of a word within a piece of content. TF*IDF algorithm can identify terms and keywords that can be added or removed to improve the quality of your content and overall ranking.
- Identify and eliminate the duplicate content: Duplicate content leads to keyword cannibalization. The website cannot appear in the top rankings since Google is unable to choose the best version. To eliminate this duplicate content go to each page on your website and add a canonical tag. In case of duplicate content, the canonical tag should point to the original webpage. The Google bot then ignores the copies when crawling your website and only indexes the original URLs.
- Search engines often reward you for updating the old content. Look for your highest-ranking content and check to see if it’s up-to-date. Make sure you also modify your meta elements e.g., title and description, while modifying your content.
- Alt attributes to optimize images: Search Engines cannot fully interpret the content of images without textual support. This is where alt text comes into the picture. It allows search engines to understand the image content. And, if for some reason an image can’t be loaded, the alt attribute (alternative description) displays the specified alternative.
- Employ your content’s visibility in Google Images, from lean-and-mean file formats to specific sitemaps and compression tools. Create a separate sitemap for all visual content with Yoast or Google’s Webmaster Tools.
- Enable rich snippets that display additional information such as carousels, pictures, or star-ratings. From a user perspective, they are more eye-catching and provide more information about what to expect on your site, potentially increasing your CTR.
Hope these tips help you to smoothen your SEO journey and result in a tremendous increase in your website traffic. Remember, SEO is a continuous process so be consistent in updating, maintaining and optimizing your page.
Your blog must be SEO friendly to achieve the desired deliverables. Click here to get insights on how to write an SEO Friendly Article .
If you are willing to have an exhaustive and the most exciting digital marketing learning experience. Kindly follow Digital Deepak.
If you want to have a understanding of the basic concepts of Digital Marketing click here.
Planning to Travel? Have a look at A spooky stay in the middle of the jungle and I am sure it will help you to decide your next destination.